AAFA Branding and Visual Identity Guidelines

The All-American Fencing Academy Logo

The All-American Fencing Academy sword and shields logo is the keystone of our visual identity and is used on all communications materials. Using it consistently will enhance the world’s recognition of who we are.

Colors:
AAFA Blue
R: 34  G: 68  B: 135
H: 156  S: 153  L: 85
HEX:  #224487

AAFA Red:
R: 210  G: 35  B: 43
H: 254  S: 183  L: 122
HEX:  #d2232b

Web AAFA Blue: #2d4e6b
Web AAFA Red:  #e31212

 

The All-American Fencing Academy Fencers

The All-American Fencing Academy uses the image of fencers to strengthen the identification of the Academy in relation to the Olympic sport of fencing.  Rather than use various forms of images of fencing to link the Academy to Olympic fencing.

The All-American Fencing Academy Fencers image should never be used as the sole brand identifier or logo for the All-American Fencing Academy.  It is not used on letterhead documents.  It is commonly found as a design element on All-American Fencing Academy t-shirts and flyers.